Online
Foundations: Business Seminar
July 20, 2026
Price: €199 excluding VAT
Language: Slovak
WHAT TO EXPECT
"Foundations: Business Seminar" is a one-day online format designed for florists who need to understand the basic principles of pricing, marketing, social media presentation, and the practical use of technologies in everyday floristry.
The seminar covers topics such as Pricing, Marketing and Instagram, Brand, Team and Technology, Artificial Intelligence in Practice, and Practical Examples.
Upon completion of the seminar, participants receive a digital certificate.
WHO THE SEMINAR IS FOR
This seminar is intended for florists who are looking for a basic overview of how business works in floristry — from pricing, marketing, and brand building to the possibilities of using technologies, including artificial intelligence.
MAIN BENEFITS
Participants will gain an understanding of:
– approaches to pricing
– working with marketing and content for Instagram
– brand building and working with a team
– possibilities of using technologies
– practical demonstrations and model situations
Participants receive a digital certificate.
START: 9:00
Total duration: approx. 6 hours of training
9:00 – 9:45
Introduction and Basic Business Principles in Floristry
– seminar introduction
– the role of pricing
– basic terms and approaches
9:45 – 10:00
Break
10:00 – 10:45
Pricing – First Steps in Price Formation
– basic models
– working with costs and margin
– product value
10:45 – 11:00
Break
11:00 – 11:45
Marketing and Instagram
– visual communication
– working with content
11:45 – 12:30
Lunch (45 min)
12:30 – 13:15
Brand, Team and Technology
– basic brand concepts
– small teams and collaboration
– technologies in florists' daily practice
13:15 – 13:30
Break
13:30 – 14:15
Artificial Intelligence in Practice
– AI as a practical tool
– model situations
14:15 – 14:30
Break
14:30 – 15:15
Practical Examples
– demonstrations and application of principles
– discussion and questions
15:15 – approx. 15:30
Summary and Digital Certificate
SEMINAR PRICE
€199 excluding VAT
INCLUDED IN THE PRICE:
– online training
– access to the training during the seminar
– digital certificate of completion
PRE-REGISTRATION — HOW IT WORKS
Pre-registration allows participants to reserve a spot in a seminar with limited capacity.
Registration fee: €50
– non-refundable in case of participant cancellation
– counted toward the final seminar price
Balance: €149 excluding VAT
– must be paid no later than one month before the seminar
HOW REGISTRATION WORKS
– submission of the pre-registration form
– confirmation of interest
– sending details and payment instructions
– payment of the balance
– participation confirmation and access details
ABOUT THE TUTOR – RÓBERT BARTOLEN
Róbert Bartolen is a Slovak florist who has been working professionally for more than 21 years.
He is originally from Slovakia, but he teaches and creates all around the world.
He has worked as a tutor and creator in:
– Chile
– Costa Rica
– Guatemala
– El Salvador
– Spain
– and many other countries
He is currently shaping a new stage of global floristry — Sticky Floristry, which combines modern technologies, sustainability, and a futuristic visual language.
He focuses on using local natural resources and connecting them with new technologies, technical constructions, and experimental creation.
Among his recent major projects are:
– a unique spring scene at Flora Olomouc 2024
– the art-floristry project VYRAJA (2024)
Róbert leads professional courses, exhibitions, workshops, and projects at a world-class level and actively helps florists grow and connect aesthetics with sustainability.
